Midea, ranked #277 on the 2024 Fortune Global 500, is one of the world’s fastest-growing manufacturers with operations in over a dozen countries. Their UK office, based at Tyne Tunnel Business Park, partnered with Lumanorth to kickstart their digital transformation journey — beginning with the successful launch of a new digital warranty portal.
The Outcome
- Warranty registrations increased by over 70%, rising to 7,500+ and continuing to grow.
- Admin time cut by 90%, eliminating unnecessary manual steps and paperwork.
- Manual intervention drastically reduced, freeing up staff to focus on higher-value tasks.
- Customer service significantly improved, with faster turnaround and fewer errors.
- New promotions can now be launched easily to drive user engagement and boost registrations.
Partnering with Lumanorth to digitise our warranty process has been a game-changer for Midea UK & Ireland. What was once a time-consuming, paper-based system is now a fast, efficient, and fully digital platform - designed and delivered with care, precision, and real business understanding.
The rollout of our new warranty portal was seamless, and the results have been outstanding. We’ve seen over a 70% increase in warranty registrations, admin time reduced by 90%, and a significant drop in manual intervention. More importantly, customer service has improved dramatically, with faster response times and a more intuitive experience for our partners and customers alike.